Oxbow Animal Health, a global leader in small animal nutrition, has added two new positions to its sales team: Lisa Eurek as E-commerce National Account Manager and Melissa Osborne as Regional Account Manager.
As E-commerce National Account Manager, Eurek’s responsibilities include devising long-term vision and strategies for product lines and categories, analyzing market data, developing solutions to address customers’ needs, and developing product positioning strategies. Eurek brings over 19 years of experience in the digital marketing space, including 17 years with Buckle in Kearney, NE where she led teams in content strategy, customer experience, and taxonomy. Eurek comes to Oxbow from Hayneedle where her efforts were focused on the development of taxonomy, merchandising strategy and promotional execution for Hayneedle.com.
“I am excited to join Oxbow’s team to take on the challenge of not only a new industry, but also to get the opportunity to be on the wholesale side of retail and apply my knowledge to drive Oxbow’s business in the digital space,” said Eurek.
As Regional Account Manager, Osborne serves as the main contact for retailers, distributors reps, and key partners in the western territory. Osborne brings industry experience with companies including Hill’s Pet Nutrition and Bayer Animal Health, as well as retail experience from her time as owner of an independent pet store. As pet parents to bunnies, guinea pigs, and a rat, Melissa and her family have an existing familiarity with the Oxbow brand.
“I am passionate about building and solidifying the human animal bond,” said Osborne. “There is so much joy in a relationship with an animal. To have the ability to provide quality nutrition and products that extend and enhance those animals lives – there is nothing more gratifying.”
“Lisa and Melissa bring a wealth of experience, expertise, and passion to the Oxbow Sales Team,” said Jeremy Baker, Vice President of Business Development. “Their contributions will be invaluable as we continue to grow and evolve in the name of small animal health.”